Strong internet presence is a coveted thing amongst many independent artists.  So much so, that for some lies the temptation to take shortcuts to gain notoriety. There are a plethora of companies that offer the illusion that more people are paying attention to an artist than there actually are.  The truth is that there are people on this planet who believe something is hot simply because they are told that it is or they’re seeking to be a part of the first wave of the next big thing.  While these tactics may draw the attention of those individuals to you, they are bandwagon fans and they’re not going to be loyal.  If you are only concerned with appearances, you are not going to attract a fan base that will provide you with longevity.