Paying for Persona

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Strong internet presence is a coveted thing among many independent artists. Some are tempted to take shortcuts to gain notoriety. There are a plethora of companies that offer the illusion that more people are paying attention to an artist than there actually are.

The truth is that there are people who believe something is "hot" simply because they are told that it is or they’re seeking to be a part of the first wave of the next big thing.

While these tactics may draw the attention of those individuals to you, they are bandwagon fans and they’re not going to be loyal. If you are only concerned with appearances, you are not going to attract a fan base that will provide you with longevity.

If aesthetics are the only thing that you are hoping to gain from this you must realize that the very individuals you are seeking to impress are well aware of the fact that the packages you’ve purchased or have considered purchasing exist. If you have a great sound, trust it. If you don’t have a great sound, the number of plays, streams, downloads, views, likes, comments, etc. is not going to mask that. Use the tools available to you in the way they were intended so you can gain more from them and take those dollars and invest them in your art.

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