With so many people clamoring for attention, it is a rarity in this climate to encounter artists whose desire to aid others is just as strong as their personal desire to excel. I had the awesome opportunity to have a Q&A session with the phenomenal emcee and music marketing blogger known as Praverb. He took the time to share his story, his passion, what motivates him in his career and his drive to help others.
Achickwitbeatz: Who is Praverb?
Praverb: Praverb is a creator of words. I embrace them. I write them. I express them. I learn from them. I capture them.
Basically I love writing and I have been writing creatively for about 12 years.
I got my name from my favorite biblical book, which is Proverbs. I gravitated to the book of Proverbs because I continually seek wisdom.
I started blogging as a way to share my music. I am an introverted individual so blogging worked perfectly.
Over the years the purpose has changed and I focus more on providing value. I also decided to take a break from music.
I felt that I needed to learn how to market my music better.
Currently I contribute to Lifehack.org. I am also an admin for 4 Facebook pages.
Achickwitbeatz: When did you first discover that you needed music to be a part of your life?
Praverb: Honestly, I fell in love with music as a foster child in San Diego.
Back then I was still trying to find myself. I was a lanky lad with self esteem issues so I turned to music.
I started listening to West Coast music and fell in love ever since.
Luniz, Mac Dre, Yukmouth, C-Bo, Snoop Dogg, Dr. Dre provided the foundation for my passion with music.
Music has always been there for me. I always felt like I had God and music to lift me out of a situation.
When my mother passed away I used music as an avenue to release my pain.
Prayer and music definitely works!
Achickwitbeatz: What sparked your passion to help other artists grow & develop their talent?
Praverb: I struggled marketing my music. I struggled getting people to take me seriously.
I also disregarded the fan building process. Every thing that I share is based on my experience as a recording artist.
Honestly, I did not have a mentor when I started making music. I just recorded and recorded.
I didn't value a fanbase. I just recorded and recorded.
I didn't create a bond with people. I just recorded and recorded.
I have learned that making music is the easy part. Promoting it is the hard part.
I am passionate about growth and helping others grow.
I try to encourage artists to believe in their talent yet I also want them to be aware of the business.
Study the business. Study marketing techniques. Break out of the obscurity. Value your fans.
Speak to your fans.
Achickwitbeatz: What are 5 attributes/skills an artist should have to be listed in your top 10?
Ability to Learn
Achickwitbeatz: Conversely, what are 5 attributes that would place an artist at the bottom of your list?
Praverb: Talent. Let me explain this.Talent is subjective. We all are talented in some way, shape or form. Talent is low on my list because a lot of people are talented. Talent or skill can be enhanced through repetition.
In the past I would listen to an artist and be drawn to their talent. This is natural.
When I took the time to get to know the artist I found that they were kind of lifeless. I like being around people that build me up. I like being around passionate people.
Be passionate about what you do and people will discover.
Achickwitbeatz: What are some of the benefits of being an independent artist from your viewpoint?
Praverb: Independent artists have it good. They are in control of their own destiny, they can experiment, they can build a cult following, they can be trend setters. The benefits are endless.
The only disadvantage is obscurity.
However, independent artists that are creative have an advantage. They see things differently. They embrace the concept of being an underdog. They build relationships. They understand the power of building a community.
Achickwitbeatz: What advice do you have to offer artists based on your experiences and observations?
Praverb: I will keep this brief.
Be yourself. Tell your story. Be consistent.
Study the game. Provide value. Grow as a human being.
Achickwitbeatz: What's next on the horizon for Praverb?
Praverb: I just want to grow. I want to grow spiritually. I want to grow mentally.
I would love to attend music conferences and provide value.
I would love to start recording new music and finish a book.
I would love to embrace new media and increase my visibility.
Most importantly I want to be a better resource for my target audience.
Achickwitbeatz: How can people connect with you and stay up to date with what you have in the works?
Achickwitbeatz: Anytime! Thank you for sharing with us!
If you're an artist who would like to be interviewed by Achickwitbeatz or would like an album review for your recent project on Achickwitbeatz.com, submit your music for consideration.
There are multiple online publications that frequently release articles full of relevant information for artists looking to keep up with current events in the music industry. Many of these outlets use jargon that is common to mainstream heavy-hitters, but often tends make independent artists who don't have the time to research terms feel excluded. As a producer, I've been asked about many of these from time to time, so I compiled a glossary with concise definitions to help you navigate through any article to determine how you can apply the information to your artistic career. If there's another term not listed here that you've seen or heard frequently, but need it clarified, please feel free to mention it in the comments and I'll be happy to include it.
Many of the popular music blog sites that Hip Hop, R&B, House Heads & other genre lovers gravitate to are owned by/affiliated with just a handful of companies. While monetization of your hard work is generally a goal of many in the music industry, the question is how much of the content is influenced/sacrificed for the sake of those who fund the effort?
It happens sometimes. People you thought were down for the trials and tribulations on your path to success disappear, but when things are looking better they don't make the return you thought they would. It's NOT your problem and here's why.
This topic causes a bit of confusion among some artists on occasion, so I created an infographic to make it easier to see the differences at a glance.
Social media can be a bit overwhelming at times and it can be hard to keep up with considering you've got everyday life demanding your attention. Not to mention the time it takes for you to make and market your music to pursue your dreams. It's easy to gravitate to your favorite social media platform and let the others fall by the wayside until it's time to promote that new project or new show coming up. Needless to say, it's a bit hard to get some traction on those tweets if you've been neglecting your audience until you need them. Here are some tips to stay moderately engaged and make the most you can from minimal use of the platform.
Now is the time that many businesses and organizations begin focusing on their strategic plan for the upcoming year. If you're an artist, producer, engineer, etc. without a major machine behind you, you should consider yourself as a business. While it’s important to plan and adjust throughout the year, December tends to be popular as it’s a great time to reflect on how things went and what you wish to accomplish heading into the next year.
New Year's resolutions are great for expressing your intentions, however they may not come into fruition without a solidified plan that details how you will achieve your goals. Take it to the next level and develop your strategic plan to help you accomplish your artistic goals for the new year and propel your career forward at a high velocity.
This was my fifth post for my dearly departed friend & colleague Praverb.
Collaboration is an awesome tool when executed effectively. The benefits to the parties involved can make a huge impact on their individual careers but occasionally, they can go wrong. Sometimes things just happen that can throw off planning, other times people just happen.
When “people” happen, it is not due to anomalies but rather reoccurring habitual actions that lead to expectations not being met. Some of these characteristics can leave a bad taste in the mouths of collaborating artists, producers and promoters, potentially causing social backlash.
If you recognize these traits in anyone you have worked with, are working with or desire to work with you can make adjustments accordingly to spare yourself some headache. If you recognize any of these traits in yourself, reflect on it and take the opportunity to become a person people love to collaborate with.
This was my forth post for my dearly departed friend & colleague Praverb.
You've rocked the mic at shows, wowed the crowds and gained fans. Now the fans are hungry for more and can’t wait for you to release music they can get their hands on and/or into their iPods.
You want to give them what they want, but when you sit back and think about the costs that goes into recording and releasing an album, you feel a bit overwhelmed. There's a slew of bills and financial obligations coming at you from what feels like every angle. So you wonder…"how am I going to make this work?"
You are not alone and it is something you can accomplish with patience and the right planning. Don't stress, many of us are far from waking up in luxury cars and popping expensive bottles of commonly mispronounced beverages. We need to be thrifty in our approach to create quality music. Here are some simple tips to make the process of budgeting for your project a less daunting task and easily attainable.
It happens to many artists and quite frequently those that are tremendously talented. Being an artist requires a certain amount of sensitivity. You see the world differently and you draw from your own personal experiences and emotions to compose something that your fans will enjoy. You are pouring yourself into your music and the thought of someone not appreciating that can be a bit frightening and at times cause creative paralysis. Here are four things to keep in mind to allow you to create freely.
This was my third post for my dearly departed friend & colleague Praverb. He was a HUGE assistance to this post and I will forever be grateful for his guidance, help and the ability to broadcast my ideas and thoughts on his platform.
Social media has become a megaphone for the masses. As music artists and producers we recognize the value that it holds for getting our talent to the ears of people who will enjoy it.
Chances are, you’re connected with others in the industry and have witnessed the various tactics employed to get people to listen.
Some strategies work well for some people, while others...not so much.
Every artist is unique and has a unique fan base, therefore a variety of strategies tailored to your personality and those you are trying to reach is important.
No matter what your style is, make it work for you. Here, I will point out 7 types of social media music promoters.