Achickwitbeatz presents the Instrumental Intel podcast, bringing you information instrumental to your artistic career including music industry news & tips, insights & interviews, and beats for your inspiration. Listen on Saturdays at 7 pm EST on Grander Radio and Achickwitbeatz.com.
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00:01
Hey, thank you for tuning in to Instrumental Intel. I am your host, music producer, Achickwitbeatz, and I'm glad that you're here with me today. I got another episode with Music Industry News, Beats produced by me for your inspiration, and later my special guest, Tammikay, will be joining me. We're gonna be talking about the power of perspective and perseverance in music. So I'm excited once again to be bringing this episode to you. I gotta give a shout out to my home station, Grander Radio out of Grand Rapids, Michigan, and with that, let's go.
11:57
Alright, I'm back with the Music Biz Brief. First up, Universal Music Group, ABCKO Music & Records, and Concord Music Group have filed a lawsuit against Believe and its subsidiary, Tooncore, alleging widespread copyright infringement.
12:19
The suit claims that Belief has been distributing unauthorized music under fake artist names like Kendrick Lamar and that's No-C and 3A's Riamna and Lady Gaga spelled with two L's which are sped-up versions of popular songs just to grow its market presence and illegally collect royalties. Universal spokesperson criticized Belief for allegedly profiting from unlicensed content. In response, Belief stated that it takes copyright seriously.
12:46
denies the accusations and intends to fight the claims, emphasizing its commitment to supporting independent artists and labels. The lawsuit seeks at least $500 million in damages. Next up, iHeartMedia is laying off under 5% of its approximately 10,000 employees this week as part of a plan to reduce redundancies and streamline operations.
13:07
The spokesperson emphasized that iHeart's radio audience has grown over the past decade, with Gen Z listenership increasing and highlighted the company's leading position in both podcasting and digital radio. So we'll have to see what happens with that. Also, TikTok's licensing deal with Merlin has expired, as you know, marking a critical moment for independent artists. Billboard reports that most of Merlin's members have signed direct deals with TikTok.
13:31
These new agreements aren't drastically different from Merlin's, except for one major shift. TikTok will now pay based on the number of views a song receives in videos rather than how often it's used to create new videos. This switch from creation to views could impact how independent artists benefit from TikTok's platform.
13:48
Next, Universal Music Group's latest report shows a 4.3% year-over-year revenue boost reaching 2.87 billion euros, which is approximately 3.08 billion dollars. Highlights include a 5.4% rise in recorded music revenue,
14:04
and slight growth in publishing despite last year's one-time settlement inflating those figures. Subscription streaming income grew by 7.6% though ad-supported revenue saw a slight dip. The label also announced a partnership with YouTube Music aimed at prioritizing premium artist content and improving categorization to enhance artist-fan engagement. They're focused on converting free users to paid subscribers and cultivating superfan loyalty.
14:30
While monetizing short-form videos remains a challenge, Universal expects this gap to close as advertisers adjust budgets. Also, the United Musicians and Allied Workers, the UMAW for short, the union is backing DistroKid employees amid controversy over planned layoffs. The UMAW has launched a petition urging the company to stop union busting after 37 employees, including most of the customer support staff and quality assurance engineers, were placed on leave.
14:59
The affected workers, all union members, make up 47% of the DistroKid union, including five of seven bargaining committee members. The layoffs were announced just an hour before union negotiations were set to resume over their first contract. And finally, SESAC has secured a fee increase from U.S. radio stations after an arbitration panel ruled in its favor.
15:20
The new rate of 0.2824% of net revenues is up from 0.2557% and it represents a 10.4% increase. This rate, which will apply retroactively from January 1st, 2023 through December 31st of 2026, comes after failed negotiations with the Radio Music Licensing Committee.
15:42
While the performing rights organization considers the outcome a win, the RMLC views it as a victory given SESAC's initial demand to double fees. Alright, and that's it for this week's music biz brief. I'm gonna take a quick pause for the cause and then I'll be back with my special guest Tomike' right after this. Keep it locked.
27:42
Hey, I'm Achickwitbeatz, multi-genre music producer and strategist to indie artists and labels. Visit achickwitbeatz.com for resources for artists and instrumentals in various genres available for songs, blogs, blogs, podcasts, themes, TV, film, commercials, and more. Once again, that's achickwitbeatz.com. That's A-C-H-I-C-K-W-I-T-B-E-A-T-Z.com Let's make something happen.
28:12
Thank you so much for tuning in to instrumental Intel. I'm your host, music producer, Achickwitbeatz. And I'm excited, thrilled, and delighted to say that I have Tomike' in the virtual building with me today. Thank you for taking time out of your schedule to come and talk with me and the listeners. See, I'm glad that you're here. If you could just take a moment and tell everybody about, you know, how you got into music, like your early days and getting started and how it's kind of branched off from there.
28:43
Cool, cool. Well, thanks for having me, first of all. I'm humbled to be here. I love your work. And I just wanted to say that before we really got into it. Thank you. I mean, musically, my mother would play a lot of like R&B around the house. You know, a lot of like the hits people would know on the radio, what not. My house was always filled with music, so.
29:12
Being the child of Nigerian immigrants and growing up with my mother, I'm loving R&B, that's what I normally heard. But I got exposed to Hip Hop when I was a teenager. And there were a group of us in my neighborhood and we would get together and just freestyle like all the time, like huge cyphers all the time. And it got to the point.
29:42
where we all saw the potential for doing music, you know, for living as the thing, you know, we all wanted to do with our lives. So, you know, several of us, you know, pursued it. But, you know, life gets to life and people grow up and, you know, people end up in different places and lose touch.
30:10
or not. So that's how it all began though. You know, growing up in Durham, North Carolina, you know, remember starting out and being in sessions and like the cat's cradle in Chapel Hill and going to the radio station at WXDU radio at Duke University like at midnight and we were like freestyle over the air, alive. You know, you know, I even remember
30:39
I remember meeting Nightwonder there. He was still in undergrad. And me and him, I had to be about what, like 19 at this time? Okay. I had to be about 19, yeah. Because a year earlier, I had attended North Carolina E&T State University, which I had eventually graduated from, but I kind of stopped going to school for like two years. So this was a time period where I was really trying to find myself.
31:10
Um, you know, so it was around the time period, but you know, we would go to like all kinds of like Hip Hop events, like such as, um, you know, um, freestyling over the air or cat's cradle or any kind of like, uh, contests around town. You know, where there was like money up for a prize and stuff like that. Now I'm in my first Hip Hop concert actually was Nas and Wu-Tang Clang. I had to be 16. I had just got my license.
31:40
Wow. And it was at this place called The Ritz in Raleigh, North Carolina. That's the first time I went to a concert live. It was really like one of the first times I ever had like driven out of town to do anything. Yeah, it was a wild but exciting time, you know what I mean? So that was just kind of the beginning of the entire artist that I would grow into and I'm still growing.
32:10
Okay. So yeah, you mentioned your mom played like a lot of R&B. And so like, who are some of the main people that kind of pop out when you think about those early years listening to those records or, you know, whatever she had playing? Um, Chaka Khan. Sade. I love Sade to this day. Because my mother had cassettes. You know, and I kind of went like...
32:39
sometimes like take her cassettes to listen to it for myself. Mm. You know, yeah. So yeah, those are two of the artists. I mean, everyone, New Edition was big in my house, you know. You know, I remember a new edition from like their first album. Cause my mother had it, Candy Girl. Yeah. I remember my mother having it and she would play it all the time. Yeah. I mean, yeah, they were just, ooh.
33:08
I had a little 45 player when I was younger and my parents like taught me how to work it and I remember having Mr. Telephone Man and like you flip it over instrumental I think was on the other side but yeah, new additionals. Yeah, you name some heavy hitters. So okay as far as your love for Hip Hop, you already mentioned Nas and Wu-Tang, who are some other ones that kind of influenced you or made you just, you know, initially fall in love with it?
33:38
Uh, I mean, at the very beginning for me was probably like Wu-Tang. Um, cause that's who everyone I was around was listening to. So I got exposed to Wu-Tang, uh, through them. You know what I mean? Uh, I think the very first Wu-Tang album I heard was probably 36 Chambers, but, um, Method Man's Tical was like the first of the solos. And you know, I heard then, um, Glaciers of Ice dropped.
34:07
You know, I had a friend of mine in my back seat who was driving down the road, going 70 and down. He had brought up Glitch, just ice and Raekwon, Raekwon, and I'm like, what's this? You know. So yeah, Wu-Tang. Yeah, we're really heavy early influence. Because like I said, there was a group of us, so we tried to like actually pair the group sort of after like, Wu-Tang.
34:35
Yeah, we're all like, you know, really young teenagers at this time, like maybe 15, 16, 17, 18, you know. Yeah. I can't remember. It's a quote. Man, I want to say it's Miles Davis, but I'm not 100% sure. But it's like how a lot of times when we get started with music, we're imitating until we find our own sound. So like everybody, I think when they started, you know, you kind of mimic.
35:03
what it is that you like until you kind of figure out who you are. So yeah, that makes perfect sense. And I mean, Wu-Tang, they laid the groundwork for a lot of things. I mean, I know that there have been other collectives, but the way that they came in, just kind of busting through the door, like, I mean, it's undeniable how phenomenal their framework was and is currently, too.
35:34
So yeah, I mean, they pretty much like really nice to the music business in terms of how just structure was so artists coming out of the group. Yeah. Yeah. So, yeah, no, I mean, if you don't follow a blueprint when you started, y'all pick something serious to do. So, yeah, cool. Yeah. Shout out to them dudes, man. The collector was called Dark Side Mob.
36:02
Oh man, I remember man, it was crazy, but yeah. Okay, well, all right. You had mentioned that you were born to Nigerian immigrants. How do you think that that's kind of shaped your creative view? Like, you know, do you feel like that kind of comes across in your art? Absolutely. I mentioned it a lot. It's just a pride thing, you know what I mean? Especially coming up in the...
36:31
in the 80s and 90s when it wasn't so popular, you know what I mean? So I would, you know, get called all the names and, and, you know, and tease for it. And, you know, so I'm trying, you know, being made to be ashamed of who I was. And, and, you know,
36:54
Yeah. So, but I've come to understand this as I grew up and learned about the, the, the sickness of so-called white supremacy that is at the root of all of it. You know what I mean? I call it self hate. Yeah. Um, you know. Cause that was a weird era for stuff like that. I mean, you did have artists that, um.
37:23
you know, we're kind of representing heritage. But I remember being in school and not necessarily hearing those types of ideals being expressed. So it's like we had the art there, but for whatever reason, other people weren't really paying attention or didn't want to, didn't know that that should be the source of pride. You know, you got to understand, you know, North Carolina is, you know, is the South, you know. You know, but.
37:51
But now things are a lot more evolved. You know, yeah. Gotcha. But then, you know, it's all good though. Yeah. It's all good. Yeah. Well, that's cool to be able to, you know, embrace it and share it in your art. Matter of fact, if you don't mind talking a little bit about your name and what it actually means, I feel like it's powerful. Oh, thank you. Well, first name.
38:17
This is what my mother explained to me, you know, because anytime I tell my name to uh, not junior, they say, um, that it's a Yoruba name, you know, like, sorry, I'm Igbo, but then like, no, it's a Yoruba name. So it's always funny to me. Um, but my first name means, uh, thank him as in to thank God. You know what I mean? So, um,
38:45
I always try to use the God in me to come up with solutions. So, you know, I draw a lot of strength, a lot of strength from it, you know. My last name is Ogugua, means to have compassion for or to be compassionate. So I think that is a huge part of who I am.
39:13
Because I do, I do care, you know, about a lot of things. And sometimes those things don't necessarily care about me. So yeah, that's just a gift in the curse, you know? Yeah. I think every artist listening probably knows exactly what you mean. You know, without that push and pull, sometimes it might be kind of hard to actually create. But yeah, I want to go back. Right. Yeah.
39:42
So I want to go back to something you mentioned earlier about, you know, going on air and freestyling. So first of all, let me say respect because I think freestyling is an incredible art form. I have never been able to do it to save my life. I get right. But yeah, like freestyling is just- Yeah, and these weren't like, you know, know what the definition of freestyle is, you know.
40:08
But these were like, let me be specific, you know what I mean? Before anyone hears this and be like, you know, trying to argue. We used to like go off the top of the dome on here, you know, because the freestyle can't be written, you know, it just, you know. Yeah. But now I'm with you. That's, you see, I knew what you meant when you said it though, right? Like, yeah, yeah. So yeah, off the dome freestyling is dope.
40:32
Sorry, man. Yeah, which I don't do so much these days. I'm more of a writer, but I don't know my man having some, having some sessions and then, you know, people were saying some things, you know what I mean? Oh, that's when back then you really had to be nice. You know, you really had to.
40:51
let people know how good of a wordsmith you were, you know. You know, that's what it was all about back then. It wasn't, you know, it wasn't just a hot beat or melody. It was like, what do you really have to say? You know, that's meaningful. And, you know, people are going to gain something from it at the end of the day. Yeah. But, you know.
41:16
Yeah, I think that that's a really incredible skill. And then to actually do it on air is a whole other thing. You know, just sitting around with friends. I mean, that already takes a lot. But yeah, you got the pressure on. How did you kind of overcome that? Or were you just like, yo, I got this like it wasn't even an issue for you? I was, you know, you know, I was kind of a late bloomer. I was far from the best one in my collective at the time. You know what I mean? I was just very brave, courageous.
41:48
I had already, you know, kind of like throughout my schooling, had like said, like a couple like speeches and assemblies in front of hundreds of people by this point. So the confidence had always been there. So it was just, you know, I just had to keep my confidence up and I knew over time that I would get better and grow as an artist, you know, as we all do, you know what I mean? Yeah, yeah, you know.
42:18
Yeah, absolutely. So, okay, you know, most creatives are creative in multiple facets. What other creative avenues do you use to express yourself? You're good. You're good. Oh, you're good. Oh, you're good. All right. So, yeah, so most people know me as an actor, you know. I've dedicated my entire life
42:49
to express myself in that way.
42:54
And that's really been a huge part of my journey. I even talk about it in my early music. I made a whole, what seems like a jrnion of songs when I lived in Chicago. I call those my Chicago-era tracks, some of which are on my SoundCloud. So if you want to check my SoundCloud out.
43:23
do that just you know backslash or Google or O-G-U-G-U-A. You know you hear some of that.
43:34
Yeah, it's just been an incredible journey, you know.
43:42
I've had the opportunity to appear on some things that, you know, were very popular.
43:55
You know, I have worked in New York City over the course of almost two decades on stage, television, film. Marshalls, I actually have a pre-NAD campaign, the Spirit Airlines, that is out in the universe and ether and internets and webs and all that as we speak, but they just dropped.
44:24
So I'm really proud of that. I have a feature film that I'm appearing in called Sins of the Father that's making its way around the film festival circuit. So I'm really, really proud to be in that one. Created, directed, written by and starring Attica.
44:53
You know my man Attica J. Torrance, led by Celestine Ray. Again, it's Sins of the Father. I'll be on the lookout for it. It's a very good film. I would just probably be in it. And, you know, and yeah, just, you know, if people look me up, they'll find out some of the other work I've done. But it's...
45:24
It's really shaped my life, you know, and just in terms of like having a vocation, you know, so again, I've dedicated my entire life to it wholeheartedly and I love to do it. But now, you know, it's all about timing and now is the time that I turn my focus to music, which is actually my first love.
45:54
You know, yeah, so. All right. Well, that's awesome. You know, congratulations, you know, for what you're doing. I know sometimes, well, I hope this doesn't feel like a stretch or anything, but sometimes when I'm writing from the storytelling perspective, I feel like I'm acting.
46:20
a certain thing because sometimes it's not necessarily things that I've experienced, but maybe I've witnessed or, you know, I'm listening to the beat and, you know, this is what I get from it type thing. So I try to step into a persona. Yeah. So yeah, it's the same sort of thing. I mean, it's art, you know what I mean? So there are no rules in terms of how you process that art, you know what I mean? To come out with, you know,
46:49
the way it comes out. Yeah. There's no rules. So, you know, it's all about just creating and the way you create this one makes it special. You know? Absolutely. Yeah. And you have to recognize your own uniqueness. You have to know that you're special. You have to know that you have a gift. You know what I mean? You know, it's just by the grace of God and I'm here. You know? And I just feel like...
47:19
someone can take something from our story and it will hopefully will help them to overcome any obstacles that they come in their way. Yeah, absolutely. I mean, as I mentioned before, we actually started the podcast, but yeah, so listeners can hear it. You know, the main goal of this is for people to be able to share their stories and for us to all learn. A lot of times,
47:49
I don't want to say necessarily kind of isolate yourself creatively, you know, as far as creativity is concerned, but sometimes you don't necessarily know that other people are experiencing things. So, you know, when people share these stories, somebody listening be like, oh yeah, I went through that. I'm glad to know it's not just me or, you know, different things they may not know. So yeah, a lot of times we just have all this knowledge and information just from our time that we've dedicated to our craft.
48:18
A lot of times we don't even realize how helpful it can be to others. So yeah, thank you for sharing that. Cause I'm sure it's definitely helpful. I feel helped by hearing what you said. So, um, yeah, you said, I appreciate you because you know, on the way, um, not everyone is going to appreciate what you have to give or what you have to offer. Um, and that was always a struggle for me.
48:46
Until recently, you know, the older I've gotten I had to realize I'm not everybody's cup a cup of tea and that's okay I'm still here like this not stopping My residuals from coming, you know, I'm saying it's not stopping anything. Like I'm still here. I'm still working the work is out there You know That's really important. I just appreciate those over the years who have supported me those that You know, I appreciate and I support them as well
49:17
You know, it took a while to get here, but you know, when you, when you go on your own, you know, journey to healing and just, and just recognizing your own tendencies and your own role in things that may arise, you know, you grow and get a different perspective on people, places and things, you know, you have to, you know, separate yourself and create boundaries. You know, that's very important.
49:46
you have to know who you are as an artist, you know, and don't listen to anyone saying no nonsense to you, you know? Right. You know, because I have a daughter that looks up to me, you know, she is like the most important thing, you know. Yeah, yeah. At this point I have no choice. I have
50:16
and continue to grow and become stronger. Not only in my craft, but in my convictions. It's very, very, very key to my overall goal. So, I just want to...
50:36
be a force and be a force that
50:41
can give force to everything else around me if that makes sense. Yeah. You know, I want to reverberate, you know, back out, word and, uh, and leave things better than what I found them truly. Um, in the last couple of years, it has really shown me how strong I am.
51:05
And yeah, you know, nothing can stop me. And that's the move. That's not even the attitude, that's the move. You know, it's stopping me. And you know, I feel like every artist should have that, you know, have that inside them. You know, it's stopping me. I'm still here. What do you mean? That's what's up, yes. You know, you see me when you see me.
51:33
But you know, you're not stopping to shine. It's gonna happen. Right. Yeah. Like I mentioned, like I know I'm not everybody's cup of tea. And it's like, you know, you don't really want to be. Um, DJ House Shoes, as I said before, if you're making music for everybody, you ain't making music for anybody. So yeah, I do not expect everybody to love everything that I do. I don't want that. Because that means it's too plain, if that's the case, you know? Yeah, yeah, yeah.
52:02
Yeah, I definitely feel you on that. Um, so yeah, I'm looking at the time clocks wind it down so fast, but you mentioned, um, that you were kind of turning attention back over to music. You know, you still doing the acting. And, um, so yeah, as far as your music goals, um, well, we are already in the last quarter, so we may as well just be talking about 2025 at this point. So yeah. Do you have any, um, plans for the.
52:31
you're coming up, like any music that you might be working on or releasing. Um, aside from maybe appearing on one of my projects, I'm just throwing that out there, but yeah. Yeah. Oh, yeah. Hey, hey, hey. Yeah. Um, so right now I'm just in the writing phase of, uh, of what I eventually go into the studio with, uh, now being, um, you know, being, uh, being a mature artist, you know what I mean? You know what I have?
53:00
different things to talk about, different perspectives. And just my world view of how I see things. So I'm in a writing phase right now. Performances will be announced. Yeah, so yeah, we're in the very beginning, we're in the, like you could say the embryo age of what is to come for 2025.
53:30
I feel good about how everything is developing. Embryo stays. Yeah. So yeah, you mentioned, you know, having a mature perspective. I just want to say, because you said that, how important that is, and just to reinforce it for anybody listening, that might be kind of wavering, but, you know, rap is the only genre that-
53:58
experiences ageism the way that it does. So yeah. I mean I just put it to you like this. Some of my favorite MCs are 10 years older than what I am. Yeah yeah and they're still putting out music. They're still like yeah. So I. Prime example LL. Yes. You know who I listen to. Um who I've listened to pretty much my whole life you know what I mean.
54:26
Yeah. You know, his album is crazy. Yeah. The force, yeah. And went to see his show when he came through to Detroit last year with the Rock the Bells Force Tour. Oh my goodness. I mean, to see all those legends still rocking it like that, it's just, you know, I'm glad that people are pushing back against the narrative. Like, oh, you're too old to be doing this. I love Hip Hop. I am aging. I am.
54:55
You know, I'm not a spring chick anymore, but I still want to listen to Hip Hop. So yeah, anybody out there that might be thinking that you're too old to do it. Keep doing it because people like me want to hear it. So yeah, Hip Hop is older than I am. You know, same here. Yeah. And so, um, no, I'll never stop. You know, it's just part of the part of my artistry. You know what I mean? I never stop. I always write.
55:22
always go to the studio and just create, you know what I mean? Because again, you don't know who it might be able to help. You might be able to hear your message. And I really appreciate it, you know what I mean? Lyrically, too, wordplay, metaphors, you know what I mean? Similes, you know, all the things I really listen for. When I when I listen to an artist that I appreciate, you know what I mean? Word reflection.
55:51
You know what I mean? Breath control. You know what I mean? Like I'm listening for all those things. Adlibs. How do you do that? Adlibs. That's like very important. Yeah. You know what I mean? Um, so yeah, yeah, so yeah, I don't even pay attention to it. Again, a lot of the people that I still listen to, that I've been listening to since I was a teenager, since I was a child. I still, I still rocking the mic, ripping it. I put it 7, 8, 10.
56:20
years older than me. So I don't pay attention to it. So yeah, I'm just happy that you said that like you coming from a mature point of view. Same here myself. So yeah, y'all don't be calling me old.
56:37
I mean, you got children, you know, bills for real. Right. I'm not trying to hear about being in the club all the time. Like I need something that's reflecting, you know, what my day to day life looks like a little bit. Yeah. Some people want, want thinking of thinking person's music, you know what I mean? Yeah. Party vibe, but it's like some of us want to think some of us want to. Right.
57:06
come away kind of like intellectually stimulated, you know what I mean? Yeah. Because some of us do have educations, they would like to spread knowledge, you know what I mean? Right. And use Hip Hop as a vehicle to really uplift and inspire you, you know? Like a lot of the MCs that I appreciate to this day, you know? Yeah.
57:33
Absolutely. So yeah, like I said, no other genre experiences that like we need to start honoring rap and Hip Hop legends the same way people honor rock and R&B and all these other genres. So yeah, I definitely wholeheartedly support that as a, you know, not-so-young chick anymore. You're a Achickwitbeatz. Yes, sir.
57:59
Yeah, so right. Yeah, I definitely want to thank you again for taking time out of your schedule to come and share with me and the listeners. Before we close it out, I want to make sure that everybody knows everywhere they need to follow you, check you out, keep up with what you're doing. The best way to do that is on IG, Instagram, and official TomikeoG.
58:30
Right, awesome. So yeah, if you have any thoughts you want to leave the audience with or shout outs, you can do that this time. Wow. I didn't mean to put you on the spot, so yeah, everybody listening, don't be mad if you didn't say it. No, just shout out to all the people that support me and my platform. Shout out to the fans.
59:01
Yeah, just, you know, thank you for the love. Thank you for the support. It means a lot. And yeah, y'all keep rocking, you know, 2025, let's do it big and let's close out 2024 with a bang. Yes, absolutely love it. All right, well, thank you so much. And, you know, I hope to have you back on again soon, sometime. I appreciate you. Yeah, I would love to come back. This was great, you know, nice little vibe, you know what I'm saying?
59:29
Okay, I'll hold you to it then. All right. That's a wrap for this episode of Instrumental and Tell. I'd like to thank you once again for tuning in. I'd like to thank my special guest, Tomike', for coming through and sharing his story and wisdom with us. I'd also like to thank my home station, Grander Radio, out of Grand Rapids, Michigan. Make sure that you come back next week. I got more goodness lined up for you that I'm excited to share. Till next time, you know where to find me. Tune in, tell a friend. I'll see you then.
59:59
Peace.