Small Business Tips for Independent Artists

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As an independent artist in charge of your music career, you are operating a small business. While the creative side may naturally inherit most of your energy, it's important to apply business principles to achieve the results you desire.

Establish Your Goals (Mission & Objectives)

Pinpoint the who, what, when & why behind the reasons you make music. Determining your mission and objectives provides a clear focal point to drive your ambition.

Develop Your Strategy (Environmental Scanning & Strategy Formulation)

Analyze the music industry environment on both a micro and macro scale. Observe opportunities and challenges that exist. Consider the path that will help you reach your goals and plot the steps that will get you there.

Build Your Brand (Brand Identity, Voice & Values)

Your brand is how your fans perceive you. Show them what is important to you and what drives your personal passion for music.

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