Marc Ecko shared his thoughts on marketing and authenticity with Inc's Scott Gerber.  In a digital society with a wide variety of social mediums it is important not to lose sight on how to connect with people and convey your message in a manner that resonates with them. The concepts he describes can be utilized by entrepreneurs in any industry, including music, without breaking the bank. Watch below.

Marc Ecko: Don't Wait for a Marketing Budget-Be Creative