Instrumental Intel - Ep 114 Substance over Sameness: Making Music That Matters with SHXN (7-4-26)

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Achickwitbeatz presents ⁠the Instrumental Intel podcast⁠, bringing you information instrumental to your artistic career including music industry news & tips, insights & interviews, and beats for your inspiration. Listen on Saturdays at 7 pm EST on ⁠⁠⁠Grander Radio⁠⁠⁠ and ⁠⁠⁠Achickwitbeatz.com⁠⁠⁠.
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Instrumental Intel - Ep 114 Substance over Sameness: Making Music That Matters with SHXN (7-4-26)

Achickwitbeatz

Instrumental Intel Podcast

Achickwitbeatz brings you information instrumental to your artistic career including music industry news, insights, interviews, and beats for your inspiration. Listen on Saturdays at 7 pm ET on ⁠⁠⁠Grander Radio,⁠⁠⁠ Achickwitbeatz.com⁠⁠⁠, and your favorite podcast platform.

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Transcript Generated by Riverside

00:00

Hey, thank you so much for tuning in to Instrumental Intel. I'm your host, music producer Achickwitbeatz, and I'm glad that you're here with me. Today's episode has music industry news, beats by me for your inspiration, and later I'll be joined by my special guest, SHXN. This'll be his second time on the show. We're gonna talk a little bit about substance over sameness and basically making music that matters and so much more. So yeah, I'm excited to be bringing this episode to you. And before I go ahead and drop that first beat,

00:29

I gotta give a shoutout to my home station, Grander Radio out of Grand Rapids, Michigan. And with that, let's go!

[BEAT BREAK]

14:29

Alright, I'm music producer Achickwitbeatz, back with the Music Biz Brief as promised. First up, TIDAL'S new policy blocks the monetization of fully AI-generated music. The platform says many subscribers have expressed not wanting to be exposed to or prompted to listen to wholly AI-generated music, and it aims to reward organic creativity. Effective July 15th, TIDAL will label tracks that are 100% AI and remove those impersonating an artist or group.

14:57

iHeartMedia cut dozens more jobs from its radio division, citing upcoming changes to station programming. The company stated that “Guaranteed Human” remains its primary essence, and the changes focus on improving speed for advertisers. The layoffs are part of its cost-cutting program announced with its first-quarter results in May. iHeartMedia anticipates saving $150 million in costs this year, as it continues to manage roughly $5 billion in debt since its 2018 bankruptcy.

15:26

Competitors like Cumulus Media and Audacy have recently undergone similar experiences as radio trends evolve. Reports show that in the US, listeners spend more time listening to podcasts than AM/FM talk radio, but broadcast radio is still responsible for around 67% of ad-supported audio. HYBE label BIGHIT MUSIC filed criminal complaints regarding privacy violations of K-pop group CORTIS.

15:53

Small GPS devices had been attached to vehicles transporting the group by fans who used the information to track their whereabouts. There are also investigations into the illegal sale of the group's flight information, which led to unauthorized close-up photos while resting on planes and in lounges. Additional incidents include trespassing in the artist's residence parking structures and impersonating staff to get close to them.

16:16

The label issued a warning to fans that it will respond to harmful conduct and fan etiquette violations by reviewing all available legal remedies. Music licensing platform Jamendo is suing Suno for copyright infringement, stating the AI platform blatantly disregarded its IP rights by using its music catalog and data to train its AI without any authorization. The company says Suno built its early model, Bark, using approximately 919 hours of Jamendo audio.

16:46

The data set was available for non-commercial research, but requires paid licensing for commercial use. Jamendo is seeking actual damages and statutory damages up to $30,000 for each work and for $150,000 for each work deemed willful infringement.  In a separate case, Jamendo is also suing NVIDIA for using the same dataset to train its AI audio models, Fugato and Audio Flamingo. US senators reintroduced the AI Labeling Act,

17:16

a bill that requires AI-generated audio, video, and images to be labeled. The Bipartisan AI Labeling Act of 2026 would require AI-generated media to be flagged by content-sharing platforms with over 10 million monthly users in the U.S. or more than $1.5 billion in annual revenue. Generative AI system providers would also need to attach a visible and machine-readable disclosure indicating when it was created and the system used.

17:44

And finally, Anghami, the MENA-based music streaming service, received an offer from its controlling shareholder, OSN Streaming Limited, to take the company private. The proposal is to buy the remaining third of the shares it doesn't own for $3.39 each, amounting to just over $10 million. Anghami launched in Lebanon in 2012, and in 2024, OSN Group took a 55.4% stake. Currently, OSN holds around 67%,

18:14

and stated it does not intend to sell any of its shares. Anghami's board formed a special committee of independent directors to review the proposed acquisition.  So we'll have to wait and see what happens. Alright, and that's a wrap for the Music Biz Brief. I'm gonna take a quick pause for the cause and then I'll be back with my special guest, SHXN, right after this.  Keep it locked.

[BEAT BREAK]

31:49

Hey, I'm Achickwitbeatz, multi-genre music producer and strategist to indie artists and labels. Visit achickwitbeatz.com for resources for artists and instrumentals in various genres available for songs, vlogs, blogs, podcasts, themes, TV, film, commercials, and more. Once again, that's achickwitbeatz.com. That's A-C-H-I-C-K-W-I-T-B-E-A-T-Z.com. Let's make something happen.

32:19

Hey, thank you so much for tuning in to Instrumental Intel. I'm your host, music producer Achickwitbeatz. And I'm thrilled to say that I have back in the virtual building with me again, SHXN, if you could just kind of give everybody a little bit of an update as to who you are  and how you got involved with music.  And then we'll swing into the stuff that you're doing now.  Great. Yes. Hello everybody. This is SHXN. I'm from Brooklyn, New York. I’m also a producer, artist.

32:49

amongst a lot of other things. And I'm here to share  some great things, Awesome.  So, you know, for the people who missed it the first time around that you were on the show, could you talk a little bit about oh what made you dive into music just wholeheartedly?  What made me dive into music? I come from a musical family, um from a family of musicians.

33:18

Singers and rappers, but my  oldest sister Tammy was a rapper. She was signed in the  90s  and I would just watch her and be so impressed between her and MC Lyte and When MC Lyte dropped the record and she was from the same neighborhood It gave me the extra boots to start rapping and that was back in like the early early 80s and I never stopped rapping and also

33:47

It was kind of easy for me because I was naturally a poet. So writing wasn't really too difficult. And from this day, I'm now composer, writer, graphic designer, even an author of books. It just took me a lot further. Right. And so with all those things that you venture into, how would you say you kind of get into the creative flow for each of those? I know they're probably a little bit different or maybe it's the same, but yeah, what do do to get inspired?

34:19

Um, I don't have no strategy. It just comes to me. You know, um, I'm always thinking, right? I'm always thinking things are always on my mind and I like to express it. So either I'm just going to write it down  or I'm just going to just memorize it. However I do it, or I may turn it into a film or I may just write it as a quote and then the quote  starts to expand on it and ends up becoming a chapter and a chapter  ended up becoming a few chapters. And before you know it, I have a book.

34:49

Right?  Or I might just write a bar, you know, um and that bar becomes a few more bars and now I have a verse and then the verse becomes a song. Right? um And listening to good music, listening to good music, seeing other creative people was another thing that drives me. You know, anytime you see somebody doing something that you love and you're able to do and they do it great, you get inspired to tap in and you challenge yourself.

35:18

Absolutely. I like to call that getting fed. Yes. Yes. And especially, I think in hip hop in particular, a lot of people don't recognize how important that is to absorb as well instead of just, you know, I guess just releasing stuff or just writing for the sake of it. But yeah, I really respect what you said about that. So, okay. Like does the same thing kind of happen for you as far as composition goes and production? Like you just kind of get a melody and...

35:47

build from that or? Yeah, sometimes it's just a melody or if I'm watching something, um, if I'm watching a movie and I might get inspired to do something, this is what I do. I'm going to share a strategy I do. Sometimes I might want to make, I might say, I'm going to make some action, compose music for a soundtrack. So I'll pick a really popular movie, put it on YouTube and then I'll mute it.

36:16

then I find a melody that I feel matches that scene. If it's a sad scene, you know, a lot of my beats were made from watching Transformers, every mood. what I did, every time the mood changed in the film, I would watch that scene and make two notes, just two notes that fits that mood.

36:41

Right? The fist and move. Because every scene has a different energy, right? So I would try and create and compose just two simple notes first and then build from that. Now I got the feeling I'm like, yeah, I want to do this. Then I'll cut it off. I got my layer foundation, cut it off and I add to it.  Sometimes I go up and down drama. Then I pull out all types of unique live instruments that sound live, visually. If I don't play a guitar or violin itself. And

37:08

I just build from there, then I name it whatever's on my mind.  You know?  Yeah. Yeah, absolutely. It's always fun when people ask you about the behind-the-scenes. Why do you name it that? Well, actually, Yeah.  Yeah. Yeah.  OK. So basically just always got that creativity just flowing. You mentioned. Yeah, it's always there even when I'm not doing anything, because sometimes I'll be like, I ain't got no ideas.

37:38

But if I'm,  um, I'm putting a right space, you know,  it, just, it had just happened. Okay. Yeah. I definitely feel that I still can't remember. um Um, there was a quote I heard once before, like there's really no such thing as writer's block. It's just not creating what it is that you were supposed to do.  Right. Yeah. So like when you said you had to get into that right space, it's like, yeah, that's really all it is. A lot of times you're just kind of fighting what it is that you need to be doing. Right.

38:07

Yeah, the concentration on you, you blame it on writer's block.  Yeah. So, you've been doing this for a long time. Do you have any uh favorite projects that you'd to shout out or something that you're working on right now that you kind of want to highlight? Absolutely.  My favorite project right now is producing my daughter's album that was just released, Legacy. um

38:35

Something I didn't expect it and I always knew she could rap and she used to rap around the house playing around. She's a big goofy girl,  you know, and now that she's doing the music, I'm trying to get her to be that same way with the music. I said, you already could do content and everything. And it started off, I was working with my manager and we was creating music. Then I just heard my daughter's voice and then I started producing for her, Eye of the Blue.

39:04

sending her stuff and she was sending it back. And we just started creating and we have a catalog of 62 songs now. Yeah, I went nuts. she dropped two EPs, one online through our site, two of them on the DSPs, which Miss Tony had produced her first single actually.

39:34

that we released. Yeah, she did it. So that's nice. And her album is out now. That's recently and that means a lot to me because she's expressed a lot of things of how I feel. And I think she's the 3.0 with me. She's just as verbally and lyrically gifted as I am, but I think she has a better cadence. She has the young youth who ain't energy. She has her own lane. Her melodies and cadence is just amazing.

40:03

So I think she surpasses me and that's where it's supposed to be. So I think that's my favorite project out of all of them. That's incredible. I'm sure like, you know, as a parent that's got to feel really good. What would you say you might notice as like the biggest difference from, you know, thinking about the young age in the eighties when you, you know, really fell in love with the craft, like from that time to then you writing and producing and all that. Now being able to do that.

40:33

with your daughter?  what are some of the biggest differences that you see? Like whether that's just, you know, how much easier it is to get on DSPs or struggles, positives, whatever the case is. Right. I think, it's a positive and negative to the whole thing in my opinion, right?  So being able to get on DSPs, it's a great thing because nobody's being held back, right? Nobody's being held back.

41:03

And but with the lack of substance and actual talent, anybody could put out anything. So it's a gift and a curse. Yeah. Right. The differences are I don't like to say this era is just terrible because every era that comes, we always think the one after us is horrible. Right. My parents didn't understand our hip hop, but we felt we had substance. They felt like we didn't.

41:31

Now when they hear it, it's funny because now when our parents used to say, well, you're listening to now when you hear the kids today, they appreciated what we Right. They're like, what? What is this now? I see another difference is when she raps, she doesn't curse a lot and you're not going to hear anything about her shaking her private parts and and being basically a whole with stuff like that. You're not going to hear that in her music. You're going to hear bars. You're going to hear stories. You're going to hear a little bit of

42:01

A lot of wittiness. Yeah, you're to hear that, but you're not going to hear anything vulgar. And everything has substance. And that's what I'm heavy on.  Bars matter, substance matters, stories matter. You got to have content, right? Good content. So that's another thing I see that's different. Uh, you know, we always had it in the 80s starting. It was always content. You know, it was always a funny story. Look at Slick Rick.  Every his...  This is amazing about him.

42:30

every single he had was a story. Yeah. For you to tell a story and it become a hit, that's creativity.  know? Yeah, absolutely. Mona Lisa, Lottie Dottie, Children's Story, all of those big hits. Yeah. Right. So oh I think she has that as well. She got some stories that sound like you could dance to it after a while. And I like it.  That's amazing. I  definitely agree. I wish that there

43:00

was a lot more of that. it's refreshing that she's doing that.  you know, cause even  as, as the commercialization of hip hop started to come about, there was still variety.  you know, right.  You had people talking about stuff that didn't have substance, but it was okay because we had, you know, substance when we needed it. But right now with everybody, yeah, exactly.  Now with everybody just kind of riding with what works, I think.

43:29

Um, it's been kind of overlooked that some of that shock value stuff did well before because it was shock value. But now that everybody's doing it. Yeah. It's like, yeah. When you hear that people do music, you're not even excited no more. Right. Right. You're not excited to hear them. You're just like, Oh, okay. Well, I'll get them on my show. You know,  it's not disrespect, but it's like, so many people are sounding alike and, and, uh, there's no originality. It's this.

43:57

You know, people get tired of music. So when they hear something with substance or something good worth or different, it only has to be, you know, I don't have to always have substance. It's music that's made just for fun, right? Just the groove and dance and listen to a beat for you to groove to. don't have to have substance, it at least has to have a feel to it where you enjoy it and you're not sounding like someone. Yeah. You know, in the nineties, nobody sounded like no one at all.

44:25

Sounded like Redman, sounded like Method Man. Yeah, it wasn't allowed. Right. Yeah, it wasn't allowed. know, now I hear Future, Wiz Khalifa and all of them. I couldn't tell them apart. Yeah. At one point, you know? Yeah. And it's not the down of it. The same thing with R&B now, too. A lot of it. Oh, everybody's sounding the same. Yeah. Who is this? And they're not actually singing. They're just harmonizing rap. Yeah.

44:54

We really listened to it. don't get to get out. This is where I'm about. Chase me. You know, and not speaking about love no more. R&B has always been about love. Even if they went somewhere else, it was always about love first. Right. Right. So yeah. mean, what are some of the songs that you can say that, you know, you kind of.

45:21

Introduced her to or had going around her that you think might have kept  Her on that track to do something different and not just follow what everybody's doing right now. I Played Nas in front of this girl every single day. When I used to drive her to school, Nas was playing in the car. Right. Yeah,  and when she was a kid, she loved Pac. I didn't really like Pac like that until I got old

45:50

Right? em When I started to appreciate him, when I got a little older, I started to appreciate him. But I didn't like it first, but she would love to hear him. Oh, she loved a lot of 90s people. And you got to remember, she was born in 2001. Oh, wow.  Right? So she grew up when it was about to shift. Yeah. But as she was listening, she hear what I play. She saw the videos I will watch. Right? So that's where it came.

46:20

So she came in listening to the music that I shared, but also she was growing up in an area when they start getting interested into music, when it was falling.  You know, when it was going, when it was changing, let's just say that, I don't want to diss the genre,  but when it started changing and shifting, she came up there. So she has an element of both, but regardless of what she does, it has to have substance because she follows that rule.

46:50

That's really awesome. And that's what, and if others would do that, there'd be a lot more successful artists. They just follow the trend and that's it. Right. You know, they don't go off the limit.  Right. I think a lot of it's, you know, just kind of based on fear. So,  yeah, not sound like the next person. Right.  Yeah.  If I sound like person,  yeah, I'm not going to get dissed if I sound like this person. They like this sound.

47:18

But yeah, I mean, I think that that's really incredible ah that she has the confidence to do that.  And also,  you know, how you kind of mentioned like she liked pot a little bit more before you did.  like  you trained her the right way, but she kind of already had it in her.  Absolutely. But I just uh saw it was a report that was released that was saying that even Gen Z right now is starting to prefer.

47:46

Um, the older music, so like most of the stuff that's been, yeah, and on the charts, the longest has been older stuff mainly because people want something with substance. May not recognize that, you know, right off hand, but that's why there's some stars. Yeah.  Yeah. Yeah. It's happening. It's been posted a lot to the same genesis really changing their perspective.  Absolutely. When Pusha T and Nas came out with all those albums with all those other guys, the young people was the ones that were raving about it.

48:15

And that soft, but it's fresh air, you know? So who don't enjoy fresh air? Right. Yeah. So, okay. Now that you said you guys have 62 songs, right? In the catalog. When you're making stuff, do you automatically think like, okay, she needs to be on this like right now? Or do you sometimes just create specifically for her?

48:44

Yeah, a lot of this some things that I gave her with which were very very old But I revamped it because I know her style, right? And I know how she would uh how she would come off and deliver So sometimes I create or chose particular beats that would fit her energy that I know that will be in alignment with her and It come out like magic now because we did 62 songs really don't mean that it's 62 great songs

49:13

You know, um, there's a lot of them by I can't stand and then some that she really likes that I don't like. So, um, yeah, that happens though. This is why people be having so much unreleased music and lowest tapes 10 years later, because they release those things, you know, Oh, I did that single three years ago and everybody think it's new. You know, it's like, now's the time for it. know, right. So it's good that I have it because I don't really have to record anything new if it comes down to it.

49:42

I could just release other things, you know, or EPs out of it, you know, which we have done to warm up for this,  um, complete album that, that was just released a few days ago. Okay.  So  I guess with that being said, what are some of the things you mentioned that she does the substance, the storytelling, you can dance to it. What kind of headspace do you, would you say that the listeners, anybody that's listening right now and they're gonna.

50:11

Leave this show and go click and stream and hear it. What kind of headspace could they expect to be in? How are they going to feel after checking out the project? They're going to have fun. They're going to enjoy her sound. They're going to enjoy the confidence. I believe they're going to enjoy the beats because they were mixed and some of them are done over properly and some of them are brand new, fresh, and it sounds very clean. So what they're going to do is they're going to enjoy something called experience.

50:41

It's going be a new experience.  Even if there's some songs that's similar, it's going to be a new experience because the cadence is different. There's a lot of substance in there and she sounds older than  what she actually is, but she doesn't sound like she's preaching. You know, and it's hard for a lot of people to do that. They figure if they have to have substance, they have to preach. It doesn't mean you have to preach.  Just deliver things that make sense. My grandmother always said to me,

51:13

You shouldn't say anything if you're not going to say anything. Hmm. And I was like, wow, you shouldn't say anything if you're not going to say anything. And she said, what's the sense of rapping if you're not making any sense? Right. So I always made sure I don't care how silly, how stupid the song is or whatever content it was. I made sure I was saying something and that's what I try to deliver. Hmm. And I think she's done that same thing well and better than I have.

51:43

Um, over the years in a lot of ways. Okay. Now this is,  but maybe the second or third time you've mentioned something that you believe that she does better.  And I think that that's the  mark of a true artist  to be able to recognize that, know, the Navi like, yeah, well I'm the dad. I could do this, you know? Oh yeah. It's just cut from me,  but to give her her props. Um, yeah, I just kind of want to.

52:12

mention that because you don't hear a lot of artists do that. um Right. support people regardless of who they are. So yeah, that says something about your artistry. I guess with that being said, could you kind of offer advice for anyone listening who may not know how to, I guess, kind of take notes or recognize when somebody's doing something that you believe is at a level that's better than what you're doing, but how you can learn from that instead of feeling threatened.

52:41

If you will. don't think anyone should ever feel threatened because if you have the ability to create, you have the ability to get better at creating. What you have to do, which is the most hardest thing for anybody to do is take accountability that you can and realize that you still can learn. And when I say take accountability, look at why you need to be better. So a lot of people don't want to face that.

53:11

They don't want to look at how can I be better? What they make the mistake is how can I be better than them?  And the person he's supposed to be inspired by, they're looking at them as competition instead of a boost for themselves as inspiration.  And the first, the only way you get better is to look at what's wrong with you. First.

53:35

It could be, gotta stop envying people. I gotta stop looking at everybody as competition. And I need to start being inspired by people. We are all human. We all have brains. We may use them differently at different rates.  How can I get better at using mine at a higher rate? How can I do it with love without jealousy or envy of the next person? I need to be inspired because none of us would want to rap if it wasn't for somebody before us. We wouldn't even know what rap was.

54:04

If the opportunity wasn't there for us to even learn it and experience it for us to want to do it. So that interest to continue, regardless of how far you go,  this is always going to be somebody better. The goal is to be your best. That's my advice. Hey,  excellent wisdom.  Thank you for sharing that. It's a common theme, you know, from guests that come on the show.

54:33

Like we've all experienced that in one way, shape or form, know, because that jealousy can kind of put a damper on your creativity when you don't know why somebody's shading you or treating you that way. So, yeah, definitely something that I think all artists kind of need to be aware of. You know, like it's, it's not about the other person. You really just need to focus on you. And like you said, no matter where you go with your career,

55:00

to make sure that you're still teachable and can still learn. Like that's the only way to evolve and uplift the culture and the craft. Absolutely. Yeah. Okay. With this time winding down so quickly, are some things that you want to make sure that the listeners know before we head out? I want them to learn why music is beautiful.

55:28

why music is beautiful and why they should take it seriously because it touches people more than anything in the world. Music is one thing that affects people more than anything in the world other than food and nature.

55:44

Sound with rhythm, melody. It's the second largest thing. Look it up. It's the second largest thing that people take interest in.  When people were slaves, how did they sing? How did they come up with singing? They hit drums, they stomped on the floor as they were sweeping. They were creating music with their bodies, singing away the pain. And their singing was forms of prayer.

56:14

crying out, you know, from day one. They would knock rocks together on trees and  even when they couldn't speak, would bang on things in rhythm. So it's therapeutic. Um, you tap into the frequency of music. You know, it can be it can be very good and it can also be evil. Yeah, depending on the frequency and your mentality is really the person's mentality,  you know.

56:44

You make music when you angry, it could be beautiful, it could be bad. You could sound violent or you could take it and shift it, right? Yeah. So it's having that and being able to tap into the frequency that you end during your move. You have the human frequency, then you have the divine frequency. You learn how to tap in with both. You'll be all right. Wow, that was...

57:11

such an impactful statement and definitely important to remember and keep in mind. Because like you said, I I think that some people aren't even aware of how deeply it affects you. mean, even as far as memorization goes, like that's why we sing the ABCs, you know what I mean? Like, you're constantly taking it in, you're consuming it even when you don't realize it. And yeah. So yeah.

57:40

really appreciate you for saying that. uh I think a lot of times, you know, artists can kind of get caught up in, you know, trying to make sure that they stay trending or, you know, fit into the algorithm and can lose sight of how important that actually is. So, yeah, definitely appreciate you sharing that, sharing your wisdom and your knowledge. And I want to make sure that people know where to check you out, where to check her out, any shout-outs that you want to give.

58:09

Um, whatever the case is. Yes. First, I would like to just give a shoutout to my team members from RTMG, my manager, Tony Styles, lady, boss, boss, lady Shakira,  uh, boss, lady Mo  and, um everybody else that's been supporting, but mainly them first.  Um, you could check me out on it. SHXN X underscore Royal that's  S  H  X  N.

58:39

underscore royal spelled the same way. That's my artist page. And you can look up my daughter, baby underscore preem is B-A-B-E-E underscore preem P-R-E-M-E. And the album is on the link of her bio as well. So thank you. And just how at us.  Right. Awesome. Well, thank you for taking the time out to come back and update us on what you got going on.

59:08

and the door is open. So yeah, if you got more stuff going on, if you haven't heard from me, just let me know. And yeah, you're always welcome. Yeah, I got a lot more things to share with you. So we're going to do this again extremely soon. And it's going to is way beyond the music, but it ties into it. So it's going to you'll see. OK, sounds good. All right. Thank you. All right. And that's a wrap for this episode of Instrumental Intel. I've been your host, music producer, Achickwitbeatz.

59:37

And once again, I want to thank you for tuning in.  I'd like to thank my special guest, SHXN, for coming through and sharing his experience and wisdom and dropping those gems.  And of course, I'd love to thank my home station, Grander Radio out of Grand Rapids, Michigan.  Make sure you come back next week. I got more goodness lined up for you. So until next time, you know where to find me.  Tune in, tell a friend, and I'll see you then.  Peace.