The Lifespan of a Social Media Post

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Knowing the average length of time a social media post can attract attention can go a long way to help you determine how frequently you need to post to properly market your music.

Facebook

Facebook posts last for about 5 hours. Algorithms play a role in the life of a post. 75% of impressions happen with 2.5 hours.

Instagram

Instagram posts last for around 48 hours. They can gain traction within the first 6 hours or take up to 12 hours to gain momentum.

Twitter

Tweets last for approximately 18 minutes. Twitter is a quickly paced platform with most tweets receiving engagement within the first 20 minutes.

TikTok

TikTok videos can have a "slow boom" after the initial 48 hour window that can last weeks later.

LinkedIn

LinkedIn posts last for around 24 hours. Posts tend to perform better on week days.

Pinterest

Pinterest posts last perpetually with a half-life of 3.5 months. Pins perpetually appear based on the user interests & searches.

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